Soufra grew out of our own family table, long before it had a name.
Chef Nazia’s cooking has South Asian roots, shaped first by her grandmother’s kitchen and later sharpened in the spice souks of Dubai, where she learned to choose, smell and grind whole spices the way traders and home cooks have for generations.
She holds a business degree and has lived across four countries, carrying her kitchen with her each time and picking up something new from every place she’s cooked. Along the way she’s travelled to more than twenty countries, always finding the local market and the local spice stall first.
Soufra is a family endeavour. Nazia cooks, and the rest of the family handles everything around her, from packing orders to answering WhatsApp to loading the car for a Wednesday delivery run along the coast. When you order from us, you’re ordering from a household, not a company.